5 Reasons Why Your Business Needs SEO

5 reasons why your business needs SEO

For any company or specialized website translator that want to be successful, SEO services is crucial. Here are five reasons why you can benefit from SEO.

If your business is not at the top of Google search results, you are not doing as well as you should be. Being invisible in the Search Engines Results Pages (SERPs) will make it easy for your competitors to take over and steal potential customers from you. Most, if not all, people in the world often use the internet, and if your business isn’t visible on this platform, don’t expect that you can attain long-term success in the industry you’re in. 

Luckily, Search Engine Optimization, or optimizing your website to increase traffic from search engine searches, can help you get there. According to MONEDEROsmart, Google is currently the leading search engine worldwide, with over 97 percent of Latin internet users favoring it over other search engines. This makes it easier for US-based entrepreneurs to enter the Latino market, as they can simply follow the same SEO principles as they would in their home country. Regardless of whether you are operating in the US or Latin America, here are five main reasons why your business can benefit from SEO.

1. Increase Website Traffic

Potential customers are searching for your product or service on Google right now. If your website contains the same keywords and phrases as the ones your potential customers are looking for, you are likely to appear at the top of their search engine list. This is important because a large proportion of organic clicks go to the most highly rated listings on a search engine page. And the more people visit your website, the more likely they are to pay for your service or product.  

When people see your website on the SERPs, it’ll be easy for them to know your brand and access your products. Over time, this can become the reason why your website traffic will skyrocket, allowing you to welcome more online users to your website.

If you’re still a newbie in the business arena, increasing your website traffic is important. Fortunately, you can easily achieve this goal in many ways. A custom web development provides a clean code base, and when designed with the right keywords, it can become your platform to attract more online users who can boost your website traffic.

2. Stay Competitive

Chances are that your competitors are already in the SEO game, however, not all may be utilizing it in the most beneficial manner. A well-designed SEO marketing strategy can put you right on top of those search engine results, even if you are competing with bigger businesses. Hitting the first few spots on a search engine, such as Google, can incrementally increase traffic to your website at the expense of other similar businesses.

An SEO-friendly website will also help you stand out from the competition because users will always choose a business that’s visible online. In fact, a lot of people would equate your SEO rank to the credibility of your business–the higher your website’s rank in the SERPs is, the more credible your business is.

3. Great Return on Investment

SEO is a cost-effective way of developing your business. Not only is it generally more affordable than advertising but often yields better results. In fact, if you know your Google algorithms, and how to make keywords and link-building work for you, SEO is absolutely free. Better still, it is also not a one-size-fits-all solution, but can be tailored to your specific business requirements and target audience, meaning better long-term results. 

Moreover, SEO is a cost-effective investment because this allows you to enjoy countless benefits. When you choose to build an SEO-friendly website, you’ll be able to improve your audience reach and earn more profits. An SEO-friendly website can also help you create a positive brand in the online community, making it easy for you to gain new customers and retain old ones.

Unlike other marketing strategies, SEO is different because you can utilize several tools to assess your progress. You can use these tools to determine how many people you reached during a specific time frame and what actions do online users take when they’re on your website.

4. Build Brand Awareness and Credibility 

It is not by accident that over the years Google has become the most popular search engine on the internet—people trust it. As such, a high ranking on Google is bound to increase your business credibility. According to data from Backlinko, over 31 percent of people who make a search on Google click on the very first listing. This is 10 times higher than the click through rate for a website in the number 10 spot.

5. Future Opportunities 

The importance of having an effective SEO strategy is likely to only increase over time. However, as SEO protocols continually keep evolving, it is important to stay abreast of the SEO game. As such, it is crucial to stay up-to-date with any new developments and trends, so that you can adjust your strategy accordingly. In the long-run, this approach will allow you to increase your business’ search engine ranking and keep your position once you reach the top.

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This article has been written by Fabrice

Economist, linguist and investor, Fabrice is the co-founder of Cultures Connection, where he holds the position of Operations Director.