In Paris, ViewSonic announced the launch of a new series of smart home theatre projectors. Cultures Connection was there to provide simultaneous interpretation of the event.
U.S. company ViewSonic is aiming to make waves in the audiovisual market this year with the launch of its new X10-4K and X1000-4K home theater projectors. These new devices have an elegant, portable design, making them ideal for setting up a home theater. But the real innovation is what’s inside: they boast a brand-new high-resolution LED system and a Smart TV interface. The product announcement would not have been possible without the simultaneous interpretation provided by Cultures Connection.
Cultures Connection’s interpreter attended the April 9th event, interpreting ViewSonic’s American executives into French. With this new launch, ViewSonic, California-based since 1987, is attempting to compete with currently dominating Asian tech companies.
Love big screen movies and popcorn in bed? The wait is over! The X10-4K model, with a brightness of 2400 lumens, will be on sale this spring. 2200 lumen model X1000-4K will be in stores in the autumn. High entertainment guaranteed!
Business and Technology meet Interpretation
How does one, in a matter of seconds, translate product names or technical features from one language to another? While it’s no easy task, getting information like target audience and presentation content ahead of time, can help.
Executives from ViewSonic explained that the X10-4K and X1000-4K house a DLP® 4K Ultra HD (3840×2160) chip powered by XPR technology. They also incorporate Rec.709 color precision technology and an advanced frame interpolation technology. This reduces motion blur and delivers a more natural image. With support for HDR content, these projectors deliver incredibly detailed video playback with rich colors and detailed contrasts. Long-life LED technology gives them a lifespan of up to 30,000 hours, according to the company’s remarks to the press.
In addition, both projectors are compatible with Amazon Alexa and Google Assistant, and come with a Smart TV interface. The built-in operating system provides access to apps from the Android Store, and Harmon Kardon speakers deliver powerful sound. Wi-Fi connectivity allows users to stream content from providers such as Netflix and YouTube. Drawing on their experience in the sector and their thorough preparations, our interpreter ensured that the presentation flowed smoothly.
In addition to interpreting a specific technical language, the Cultures Connection specialist also had to deal with business terminology. The interpreter accomplished this by adapting American business culture to the particularities of its French counterpart in order to avoid ambiguities or misunderstandings.
ViewSonic has played its cards and now awaits the public’s response. The company has started off on the right foot, with its communication of the launch of its projectors going off without a hitch, in as high resolution as the products themselves.
Translation into English: Sean Mullen
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