Marianne Siréta: When translation and SEO meet

This week, Marianne Siréta, expert in website translation explains why multilingual SEO is another critical stage for hitting your target’s bullseye.

Do your translators speak Google?

You had your website translated to give an international visibility to your company? Are you sure it is an SEO friendly translation?

What localization brings to translation

Unlike factual translation which only involves a translation into another language, localization is a process of cultural adaptation. As well as being a bridge between cultures, localization is also a great marketing tool.